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This project has been an enriching experience that has enabled me to combine skills in e-commerce web development with an understanding of the specific needs of the sports sector.<\/p>\n
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Ce projet m’a permis de mettre en pratique mes comp\u00e9tences en campagnes publicitaires et en UX au service d’un produit gourmand et exclusif en France.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project” _builder_version=”4.21.0″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mistyrose-quail-135088.hostingersite.com\/wp-content\/uploads\/2024\/11\/1.png” title_text=”lapacaniere” _builder_version=”4.27.2″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”bfdde3e7-200a-498b-8322-85d614ae5fff” header_2_font=”DM Sans|700|||||||” custom_margin=”||10px||false|false” content_en_us=”<\/p>\n
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La Pacani\u00e8re<\/strong> is an online store specializing in the sale of chocolate and caramel-coated pecans, a popular product in Dubai. The challenge was to optimize the website to improve the user experience, increase sales via a digital marketing strategy and SEO optimization.<\/p>\n ” global_colors_info=”{}”]<\/p>\n La Pacani\u00e8re<\/strong> est une boutique en ligne sp\u00e9cialis\u00e9e dans la vente de noix de p\u00e9can enrob\u00e9es de chocolat et de caramel, un produit pris\u00e9 \u00e0 Duba\u00ef. Le d\u00e9fi consistait \u00e0 optimiser le site web pour am\u00e9liorer l’exp\u00e9rience utilisateur, augmenter les ventes via une strat\u00e9gie de marketing digital et d\u2019optimisation SEO.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mistyrose-quail-135088.hostingersite.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-07-a-19.16.23.png” title_text=”GSC pacaniere” _builder_version=”4.27.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”bfdde3e7-200a-498b-8322-85d614ae5fff” header_2_font=”DM Sans|700|||||||” custom_margin=”||10px||false|false” content_en_us=”<\/p>\n ” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”6dd72c8b-96ff-4927-aeb5-008ec3f0ea64″ content_en_us=”<\/p>\n Thanks to a targeted SEO strategy, La Pacani\u00e8re has an average search CTR of 4.2%, higher than the national average for the e-commerce category, which is 2.69%.<\/p>\n In 6 months, the site is in 18th position in search results and in 3rd position on Google for the keywords \u201cnoix de p\u00e9can dubai lyon\u201d. As the customer had a small budget, I prioritized SEO for search coupled with short advertising campaigns on Instagram and FB with an average daily budget of 5\u20ac.<\/p>\n ” global_colors_info=”{}”]<\/p>\n Gr\u00e2ce \u00e0 une strat\u00e9gie SEO cibl\u00e9e, La Pacani\u00e8re \u00e0 un CTR Search moyen de 4,2%, plus \u00e9lev\u00e9 que la moyenne nationale pour la cat\u00e9gorie e-commerce qui est de 2.69%.<\/span><\/p>\n <\/span><\/p>\n En 6 mois, le site est en 18\u00e8me position des r\u00e9sultats de recherches et en 3\u00e8me position Google sur les mots-cl\u00e9s ” noix de p\u00e9can dubai lyon”. La cliente ayant un petit budget, j’ai privil\u00e9gi\u00e9 le SEO pour le search coupl\u00e9 \u00e0 de courtes campagnes publicitaires sur Instagram et FB avec un budget quotidien moyen de 5\u20ac.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/mistyrose-quail-135088.hostingersite.com\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-07-a-19.27.58.png” title_text=”ads pacaniere” _builder_version=”4.27.2″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Noix de p\u00e9can import\u00e9es de DubaiLa pacani\u00e8reCe projet m’a permis de mettre en pratique mes comp\u00e9tences en campagnes publicitaires et en UX au service d’un produit gourmand et exclusif en France.Mes contributionsLa Pacani\u00e8re est une boutique en ligne sp\u00e9cialis\u00e9e dans la vente de noix de p\u00e9can enrob\u00e9es de chocolat et de caramel, un produit pris\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-728","page","type-page","status-publish","hentry"],"yoast_head":"\nA successful implementation<\/h2>\n
Un exemple concret<\/h2>\n