Pacan nuts from Dubai
La pacanière
This project gave me the opportunity to apply my skills in advertising campaigns and UX to a gourmet product exclusive to France.
My contributions
La Pacanière is an online store specializing in the sale of chocolate and caramel-coated pecans, a popular product in Dubai. The challenge was to optimize the website to improve the user experience, increase sales via a digital marketing strategy and SEO optimization.
A successful implementation
Thanks to a targeted SEO strategy, La Pacanière has an average search CTR of 4.2%, higher than the national average for the e-commerce category, which is 2.69%.
In 6 months, the site is in 18th position in search results and in 3rd position on Google for the keywords “noix de pécan dubai lyon”. As the customer had a small budget, I prioritized SEO for search coupled with short advertising campaigns on Instagram and FB with an average daily budget of 5€.
